Which Wich Superior Sandwiches relaunched it’s loyalty rewards platform, Vibe Club™ Rewards, with a new point system and brand new app. Worked with the internal creative team, vendor partner, and freelancers for concepting the look and the feel of the new app and most of the in-store POP. Produced internal communications and training videos for stores to become familiar with the program. Creative team elevated the look and feel of the brand’s email communications at the same time.

Worked with owners to revitalize the gym including print pieces, social channels and event pages. Work included multiple photoshoots of coaches and members, banners, social images and event photography.

Spearheaded the visual identity in a partnership between Which Wich and the Dallas Mavericks, which primarily focused on 6 new Mavs-focused wiches. Coordinated a photoshoot with Dirk Nowitzki and our Dirkwiches at the beginning of the season. The sponsorship was also layered with 3 different promotions throughout the season: Day with Dirk, Hoops with Dirk and Catering MVP. Each promotion had multiple deliverables (bounce backs, cards, stadium screen animations, apparel, in-store POP, etc.).

National marketing campaign for Which Wich Superior Sandwiches. Concept was to focus around people’s crafts in comparison to crafting the perfect sandwich. The first area of craft to be highlighted was musicians. Directed an agency in look and feel, art, photo and video shoots, and social elements.

Directed the creative behind the product launch of Paciugo’s latest flavor, Bellini sorbet. Worked with designers to concept the campaign, orchestrated photoshoot based on the concept and oversaw final designs.

Directed or personally created videos for communications and training, tv spots, social media, events, and short stories. Experience with footage, motion graphics, and 3D animation.

Which Wich’s biennial conference for franchisees. Theme for the year was around music, with the conference being held at the House of Blues. Worked with the design team to concept a look and feel for signage, presentations, awards and decor. Also responsible for A/V Production, including an awards ceremony, a concert, general sessions, and breakout sessions.

212° Student Ministries is the high school youth group at Copper Pointe Church in Albuquerque, NM. It was started in June of 2006. While the logo had been around since the beginning, there hadn't been one unifying design. The church moved into a new building and new banners, slides, and other graphics were needed to advertise this rapidly growing ministry. Working with a small team of volunteer students, we created this new look and feel for the high school ministry.

Fine Arts is a ministry at Copper Pointe Church that helps students discover, develop and deploy their gifts in different arts. Fine Arts itself is branded on a national level as the logo with the multiple rings and the three word slogan. Copper Pointe wanted to take that branding and mold it into their ministry at the church. The left logo is the 212° Student Ministries' logo and the right logo is Copper Pointe's logo.

Wake is the College and Young Adult ministry of Copper Pointe Church in Albuquerque, NM. It has been around since spring of 2006. It was named Depth for the first two year, and then the name was changed to Wake. It got national spotlight when banners (labeled WTF for Worship, Teaching, Friends) were misunderstood as an accident. After that attention and as the church moved into its new building, they wanted to have a redesign and retire the "WTF is Wake" slogan. A tag line was never decided on, but this was the new branding

Each year, Copper Pointe Church's Fine Arts ministry's high school students compete on a national level in different cities around the nation. Most parents are not able to go with their child, so before they go, the church organizes a specific fundraising night where the high schoolers showcase their performances. A unified look and feel for the event was needed. Tickets and production videos were created. I recorded the event and created a DVD that parents could buy to show family and friends.

A number of different logo/branding projects that I either directed or personally developed.

A few misc print projects that I either directed or personally created.