Spearheaded the visual identity in a partnership between Which Wich and the Dallas Mavericks, which primarily focused on 6 new Mavs-focused wiches. Coordinated a photoshoot with Dirk Nowitzki and our Dirkwiches at the beginning of the season. The sponsorship was also layered with 3 different promotions throughout the season: Day with Dirk, Hoops with Dirk and Catering MVP. Each promotion had multiple deliverables (bounce backs, cards, stadium screen animations, apparel, in-store POP, etc.).